Privacy Policy

Napa Valley Bike Tour Company, LLC
Last Updated: November 19, 2025

Napa Valley Bike Tour Company, LLC (“we,” “our,” or “us”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, share, and safeguard information when you visit napavalleybiketours.com or book an experience with us directly or through our partners.

By using our website or participating in our activities, you agree to the terms of this Privacy Policy.

1. Information We Collect

We collect personal information when you interact with our website, make a booking, or participate in one of our tours or rentals.

Information Provided During Booking

(Collected via FareHarbor or OTA partners such as GetYourGuide and Viator)

  • Name

  • Email address

  • Phone number

  • Height (for bike sizing)

  • Dietary restrictions/preferences

  • Special occasion notes or other voluntary information

  • Booking date, products selected, and group details

  • Payment status information (we do not store or process full credit card numbers)

Waiver Information

  • All participants must sign a liability waiver.

  • Waivers may be signed electronically or completed on paper onsite.

Automatically Collected Information (Cookies & Analytics)

We may automatically collect:

  • IP address

  • Browser and device details

  • Pages viewed

  • Referring website

  • Cookie identifiers and tracking data

We use cookies and analytics tools to improve website performance and user experience.

2. How We Use Your Information

We use personal information to:

  • Manage and fulfill bookings

  • Communicate with you about your experience

  • Send day-of-experience text messages (lock codes, roadside assistance, return reminders, etc.)

  • Provide customer service

  • Maintain safety records and liability waivers

  • Send optional marketing emails (only if you opted in)

  • Improve our website and operations

  • Meet legal, regulatory, and business requirements

We do not sell or rent personal information.

3. How We Share Information

We share personal information only as necessary to operate our business.

Third-Party Service Providers

  • FareHarbor (booking software)

  • GetYourGuide, Viator (OTA partners)

  • Google Analytics (website analytics)

  • Meta / Facebook / Instagram (advertising analytics)

  • Drip Email Marketing (email communication platform for opt-in marketing emails)

These providers process information in accordance with their own privacy policies.

Operational Needs

  • Tour guides and staff (to prepare for your activity)

  • Roadside assistance providers

Legal Requirements

We may disclose personal information when required to comply with laws, regulations, or valid governmental requests.

We do not share data with marketing partners and do not sell your information.

4. Text Messaging

We send text messages only for operational purposes related to your booking, including:

  • Lock codes

  • Roadside assistance details

  • Safety reminders

  • Return times and shop closing information

We do not send marketing text messages.

5. Marketing Emails

We send promotional or marketing emails only to customers who have explicitly opted in.
You can unsubscribe at any time by using the link included in each email.

6. Data Retention

We retain personal information only for as long as necessary to:

  • Provide services

  • Maintain legal and financial records

  • Store liability waivers as required

  • Conduct analytics and ensure proper functioning of our website

Information is securely removed when no longer needed.

7. Your Privacy Rights

California Residents (CCPA/CPRA)

You may have the right to:

  • Access your personal information

  • Request deletion (subject to legal requirements)

  • Correct inaccurate data

  • Know what categories of information are collected

We do not sell personal information.

Requests may be made to: info@napavalleybiketours.com

EU/UK Residents (GDPR)

You may have the right to:

  • Access the data we hold about you

  • Request correction or deletion

  • Restrict or object to processing

  • Request data portability

  • Withdraw consent for marketing

We process data based on contract performance, legitimate business interest, legal compliance, and consent.

Requests may be made to: info@napavalleybiketours.com

8. Cookies & Tracking Technologies

Our website uses cookies to:

  • Enable core site functionality

  • Analyze traffic and performance

  • Improve user experience

  • Support limited advertising measurement

You may manage cookie settings through your browser.

9. Data Security

We take reasonable administrative, physical, and technical measures to protect personal information from unauthorized access, alteration, disclosure, or misuse.

10. Children’s Privacy

Our services are not directed to children under age 13.
We do not knowingly collect personal information from children without parental consent.

11. International Data Transfers

If you are located outside the United States, your information may be transferred to and processed in the U.S.
We use legally recognized transfer mechanisms for EU/UK visitors.

12. Changes to This Policy

We may update this Privacy Policy from time to time. Any updates will be posted on this page with an updated “Last Updated” date.

13. Contact Us

If you have questions or wish to exercise your privacy rights, please contact us:

Napa Valley Bike Tour Company, LLC
6500 Washington Street
Yountville, CA 94599
Email: info@napavalleybiketours.com
Phone: 707.251.8687
Website: napavalleybiketours.com

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